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ART OF THE SERVICE STATION

Originally published on www.hagerty.com

In the 1940s and 1950s, oil companies produced a wealth of items now eagerly sought after by collectors.

Not that many years ago, there were service stations on the corners of almost every major intersection. Service was not just an idle term, as nattily attired attendants greeted motorists as they filled the car with fuel, checked the oil and cleaned the windshields. It certainly was a far cry from today’s world.

Competition was severe and the stations attracted customers not only with exceptional service but bold and dramatic advertising. Multicolor porcelain signs displayed the company logo and illuminated glass globes proudly sat on top of the majestic gas pumps. Even the oil cans were often striking as this was the era prior to the age of mass advertising, and impulsive point-of-sale decisions were often made based on the distinctive graphics.

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